The valuation is the first strategic decision when putting a property up for sale. It immediately influences how the property is perceived by both buyers and the market. A fair price attracts purchasers who are genuinely able to move forward, generates qualified viewings, and limits excessive negotiations.

A professional valuation is not about “testing” the market. It involves an objective analysis of the property, positioning it consistently, and building a marketing strategy aligned with local market realities, while also taking into account the seller’s expectations and personal considerations.

Online valuation tools are now widely available and often appealing because of their simplicity. However, they rely on statistical algorithms that aggregate general data, which does not accurately reflect the specific reality of your property.

These automated estimates do not take into account the actual condition of the home, the quality of its features, the immediate surroundings, or the subjective elements that strongly influence perceived value. Two properties that appear similar on paper can have very different values once assessed on site.

When used on their own, these estimates often produce inconsistent results that are either overly optimistic or overly conservative. They can serve as a rough reference point, but they are by no means a reliable basis for launching a sale, as the proposed price ranges are often very broad.

A valuation carried out by a professional always begins with a full on-site inspection of the property. This assessment makes it possible to accurately evaluate its characteristics, condition, strengths, and constraints. Every detail matters, as it is the combination of these elements that determines the property’s real market value.

A professional property valuation is also based on in-depth knowledge of the local market. In the Geneva area, whether you live in Annemasse, Ambilly, Gaillard, Vétraz-Monthoux, Cranves-Sales, Saint-Cergues, Bonne, Nangy, Fillinges, Marcellaz, Arthaz, Reignier-Esery, or nearby, price differences can be significant from one area to another. Only strong local presence and market expertise make it possible to understand real demand, observed selling times, and buyers’ expectations.

A professional valuation goes beyond simply providing a figure. It is part of a comprehensive approach that includes property positioning, marketing strategy, and anticipation of negotiation margins based on demand. The objective is clear: to sell efficiently, within controlled timeframes, and under the best possible conditions.

An overvalued property generally struggles to find a buyer. Viewings are scarce, negative feedback accumulates, and the property ultimately loses its appeal. Either it remains on the market for too long, or successive price reductions create the impression that it is difficult to sell; in both cases, it becomes devalued in the eyes of potential buyers.

Conversely, an undervalued property may sell quickly, but often at the expense of the seller’s financial interest. This loss is permanent and cannot be corrected once the sale is completed. In both situations, an inaccurate valuation has a direct and measurable impact.

At Pur Immobilier, property valuation is approached as a mission in its own right. Each valuation is based on a detailed analysis of the property, an up-to-date comparative market study, and thorough knowledge of the local area. The approach is personalized, transparent, and clearly explained, so that the seller understands the factors that determine the proposed price.

This methodology makes it possible to position the property consistently from the moment it goes on the market, attract qualified buyers, and secure the entire process. The valuation thus becomes a genuine strategic tool in support of a successful project. It is, of course, understood that the seller always remains the final decision-maker regarding the sale price of their property.